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About 4M

4M has always incorporated principles of science, techonology, engineering, arts & creativity, and mathematics into our toys. STEAM concepts were fundamental to our design process and development process long before it was a common acronym and now an essential aspect of modern, imaginative, inspiring and fun, and we have been doing it with passion and excellence since 1993.

Our toys are classroom-friendly, and demonstrate STE4M principles through chemistry, mechanics, magnetism, robotics, and more, and encourage creativity, imagination, and outside-the-box thinking. 4M is endorsed by the London Science Museum and the University of Cambridge, where 4M toys feature in the annual University of Cambridge Science Fair.

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